PURAVIDA

Our motto: Always follow your heart. *Especially* when it’s leading you to our Heart of Pearl Ring! This stackable style comes in two metal finishe...

We’re big fans (get it?!) of the Iridescent Shell Bracelet! Available in four gorgeous shades—light purple, ice blue, white and black—this...

Not to brag, but our Starlight Ring is the cutest style in the galaxy. Available in a silver or rose gold finish, this wrap-around design features ...

This bracelet is beautiful just like the stars! - Wax-coated multi strand bracelet- Celestial faceted beads woven throughout- Adjustable from 2-5 i...

It’s the bracelet that started it all. Each one is handmade, waterproof and unique! Grab yours today to feel the Pura Vida vibes. 100% Waterproof ...

It’s the bracelet that started it all. Each one is handmade, waterproof and unique! Grab yours today to feel the Pura Vida vibes. 100% Waterproof ...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab...

Every braided bracelet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your bracelets every day only enhances t...

Our Sunkissed Ring is *the* style to wear when you’re soaking up the sun. Set on a silver band, this stackable style features a sun charm filled wi...

Let your style take flight this spring with our Butterfly Kiss Ring! This oh-so-pretty piece comes in a silver finish and features an oversized cut...

We’re knot kidding when we say our Bow Charm Bracelet is the most adorable style ever! Available in two string shades and two metal finishes, this ...

If you looooove the ocean, then you’ll adore our Mermaid Heart Charm Bracelet! This bitty braid design comes in four fresh hues and two metal finis...

Spread your wings and up your style with our Butterfly in Flight Bracelet. This bitty braid design comes in two metal finishes and four string colo...

Our Lock Charm Pendant Necklace is key to creating an epic jewelry collection. It features a ball-chain design and dangling lock charm, with a rhin...

Add a dash of Pura Vida style to your jewelry box with this stackable silver ring! It features shiny rhodium plating and a gorgeous iridescent seas...

We’re big fans (get it?!) of the Iridescent Shell Bracelet! Available in four gorgeous shades—light purple, ice blue, white and black—this bi...

This bracelet is a subtle but sweet way to show off your glamorous side. Featuring delicate faceted beads available in silver, gold, and rose gold,...

We’re knot kidding when we say our Bow Charm Bracelet is the most adorable style ever! Available in two string shades and two metal finishes, this ...

Wanna add another style to your Wave collection? Our new Delicate Wave Bracelet is the perfect piece to pick up if you’re looking for a dainty desi...

Our Mermaid Quartz Ring is every beach babe's dream. With a delicate silver band that‚ it's perfect for stacking, this super-pretty piece features ...

Why collect shells when you could have our Mermaid Shell Earrings instead?! This ultra-feminine, sea-inspired style features an opal stud and dangl...

The forecast calls for a super-cute style! Our Opal Cloud Charm Bracelet features a bitty braid band in four string shades—black, white, laven...