PURAVIDA

Our motto: Always follow your heart. *Especially* when it’s leading you to our Heart of Pearl Ring! This stackable style comes in two metal finishe...

The new Mini Braided bracelets are a delicate take on a classic style. Every bracelet is 100% waterproof. Go surf, snowboard, or even take a shower...

Add some magic to your outfit with the Mushroom Charm Bracelet. Set on a bitty braid band with two cool color combos, this design features a dangli...

Find hope and positive energy with our Rainbow Quartz Charm Bracelet. Available in two string shades, this bitty braid design features a raw rainbo...

Get all the femme feels in our Floating Pearl Hoop Earrings. This blushing rose gold design features a timeless open hoop, with a dangling chain-an...

Everyone loves a mood ring, but you’ll crush even harder on our Heart Mood Choker! Set on a silver paperclip chain, it features a dangling heart ch...

Our Heart Mood Ring will set your <3 a flutter! This silver, signet-style design features a heart-shaped mood charm, which changes colors depend...

This bracelet is a perfect color! Even for school colors or even if it's your favorite color! Shop now for a great staple bracelet!

This Star Stretch Beaded Bracelet is sure to turn heads as you take a walk down the beach or street! Made with gold-plated beads and star charm han...

Every braided bracelet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your bracelets every day only enhances t...

It’s pretty clear you’ll love the Sea Through You Shell Charm Bracelet! Available in white, this bitty braid style features a transparent shell cha...

Hunting for seashells looks so much chicer when you’re wearing our Sea Treasures Anklet! Available in two metal finishes—silver and rose gold—this ...

Sandy feet look so much cuter when you’re wearing one of our Original Anklets. Designed to look like our best-selling Original bracelets, these are...

Feel renewed and boost your creativity with our Rainbow Quartz Choker. Set on a silver paperclip chain, this stunning style features a raw rainbow ...

Sandy feet look so much cuter when you’re wearing one of these Original Anklets. Designed to look like our best-selling Original bracelets, these a...

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, o...

This bracelet is a key bracelet to wear! It'll pair well with everything you wear or add for bracelets! Shop now!

Add a dash of Pura Vida style to your jewelry box with this stackable silver ring! It features shiny rhodium plating and a gorgeous iridescent seas...

Our Mermaid Quartz Ring is every beach babe's dream. With a delicate silver band that‚ it's perfect for stacking, this super-pretty piece features ...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab...

Not to brag, but our Starlight Ring is the cutest style in the galaxy. Available in a silver or rose gold finish, this wrap-around design features ...

We are obsessed with this bracelet. Each one is handmade, waterproof, and totally unique—in fact, the more you wear it, the cooler it looks. Feel t...