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Experience a coastal fusion of comfort and style with our popular Youth Flyline Performance Polo, now available with a fun, Fan Shell micro print d...

The FIELDTEC™️ line is built with the recreational sportsman in mind. Whether you're out on the water or fly fishing in the mountains, our FIELDTEC...

Whether you're an avid fisherman or you just love the marshy southern coast's wildlife, our SEAWASH™ - Spot Sunset short sleeve pocket tee in sever...

Your favorite ultra-soft tee just got even better. Our SEAWASH™️ - Posted Pelican short sleeve tee is now printed with this iconic sign of the mars...

Crafted with the sportsman in mind, our SEAWASH™️ - Retro Duck Originals short sleeve tee boasts a retro camo duck printed on our ultra-soft poly-c...

Experience a taste of Southern Charm with our short sleeve Citrus Halfshell pocket tee featuring a full color oysters on the halfshell design. This...

Dive into the spirit of deep sea fishing with our Mahi Moves short sleeve cotton pocket tee. Made from ultra soft cotton and designed to keep you c...

Inspired by strolls along the river in Hilo, our sporty Wailuku feels both effortless and adventurous. Made with soft, breathable mesh and cloud-l...

Our no-tie, slip-on athletic shoe built with breezy mesh and a comfortable bounce underfoot, Huia is ready to flow with your day—be it active or...

This lightweight, no-tie, slip-on trainer is named after an ancient surfing locale in Hilo. Built with breezy engineered mesh and a comfortable bo...

Introducing the Hila Sandal, the perfect blend of comfort and style. Our sandals feature a unique elevated puffy design, offering a feeling of...

In Hawai‘i, ‘ohana isn’t just immediate family; an ‘ohana is a sanctuary of friends and family where you can just be yourself. With that in mind, w...